The job market is experiencing a real interest in marketing profiles, which are highly sought after by recruiters. That said, some professions are more in demand than others and offer good opportunities. In this regard, a website specializing in employment in France, RegionJob, conducted an analysis of advertisements associated with marketing professions. This approach made it possible to identify the most in-demand positions among employers and those within the marketing field.
Marketing, a booming sector
Marketing skills have been in high demand for several years now. Recruiters are looking for product development managers, product managers, communications officers, and others. These candidates are trained in engineering or business schools, possess strong interpersonal skills, demonstrate a high degree of creativity, and possess a strong ability to make suggestions. A good candidate must be able to work harmoniously in a team, creating creative synergy with other team members. Analytical and synthesis skills, as well as good writing skills, are also highly valued.
The most in-demand marketing jobs
Demand for marketing candidates remains strong. Here are the most sought-after careers of the future on the job market today:
-Jobs related to social networks such as Community Manager and Social Media Manager are in high demand, notably occupying 6th and 10th positions in the RegionJob ranking.
-Communications officer ranks second in the ranking of jobs sought by employers. A position that is also popular with candidates.
-Marketing manager, marketer, marketing project manager and graphic designer also appear in the top 10 jobs requested by recruiters on the job market.
To occupy a position in these specialties, advanced qualities and skills may be required. For graphic design professionals, mastery of DTP tools is essential. For marketers, employers demand professionalism in developing effective marketing strategies, implementing email campaigns, managing operational marketing actions, and mastering CRM software. Good reporting skills are also required. For communications specialists, good writing skills and fluency in a foreign language are highly required.
Obviously, the type of mission, tasks, and responsibilities associated with the positions depend on the size of the organization and its needs. For example, in an SME, the community manager may be required to handle tasks related to the communications manager role. In a specialized agency, however, they will be part of the social media team. Therefore, this type of profile must demonstrate a great deal of flexibility depending on the company they are joining.
